Customer Analytics
A deeper understanding of the customer has never been as important as it is today. Social media, open information, new business models, and ever increasing options make it paramount to understand the pulse of customers and predict their behaviors.
The core objectives of customer satisfaction, loyalty, and value remain the same, however, the means to the end are changing rapidly. Combining in-store and online behaviors along with social hearing and surveys is giving organizations a 360-degree customer view using Customer Analytics.
Customer Journey
Marketing Analytics
The application of scientific methods to guide marketing efforts is undergoing significant changes. Today’s Marketing Analytics
UNDERSTAND
- Customer Segmentation
- Customer 360 View
- Survey Analytics
- Customer Experience
GROW
- Pricing & Promotions
- Personalization
- Customer Lifetime Value
- Up-sell/Cross-sell
RETAIN
- Churn Modeling
- Loyalty Analytics
- Contact Center Analytics
- Customer Service
Analytics is helping organizations predict purchase patterns, customer behaviors, lifestyle preferences, and offering them hyper-personalized propositions. Data, technology, and predictive analytics are being used to redefine customer interactions.
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