Marketing Analytics
The application of scientific methods to guide marketing efforts is undergoing significant changes. Today’s Marketing Analytics should blend in newly available non-traditional sources of data with enterprise data, and adapt to the rapidly evolving digital delivery channels.
A very micro-level view of the target audience is becoming feasible with increased digital activity using Marketing Analytics. The ability to connect online and offline footprint is giving the new age marketer a 360-degree view of their prospects – including their demographics, attitudes, and behaviors.
Consumer Insights
- Pricing & Promotions
- Survey Analytics
- Path To Purchase
- Choice Modeling
- Brand Switching
- Market Basket Analysis
Omni Channel Marketing
- Market Mix Models
- Audience Targeting
- Campaign Optimization
- Attribution Modeling
- Real-time Bidding
- A/B Testing
Product & Market Analytics
- Personalization
- Pipeline Forecasting
- Market Segmentation
- Brand Equity Analytics
- New Product Introduction
- Product Portfolio Optimization
A very micro-level view of the target audience is becoming feasible with increased digital activity using Marketing Analytics. The ability to connect online and offline footprint is giving the new age marketer a 360-degree view of their prospects – including their demographics, attitudes, and behaviors.
We are An Advanced Analytics and AI consulting services company. Trusted Data sciences, Data engineering partner for Fortune 1000 firms.
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