A deeper understanding of the customer has never been as important as it is today. Social media, open information, new business models, and ever increasing options make it paramount to understand the pulse of customers and predict their behaviors.
The application of scientific methods to guide marketing efforts is undergoing significant changes. Today’s Marketing Analytics should blend in newly available….
Analytics is helping organizations predict purchase patterns, customer behaviors, lifestyle preferences, and offering them hyper-personalized propositions. Data, technology, and predictive analytics are being used to redefine customer interactions.